It seems Regina butcher Greg Reid “gets” social media. Reid, of Reid’s Artisanal Butchery, purchased a refrigerated van to gather and distribute product for his local, ethically-sourced animal protein business. So he decided to encourage people to post photos of his “Meat Limo” on social media if they spot it in their town or neighbourhood.

“Our hashtag is really blowing up—people are taking pictures of the Meat Limo everywhere they see it,” says Reid, a butcher, chef and self-proclaimed family man.