Global demand for plant-based proteins is on the rise, creating unique opportunities for ‘protein innovators’ across Western Canada to add new value to our crops.
Protein Industries Canada (PIC) is an industry-led alliance of over 120 private-sector companies, academic institutions and other stakeholders across the country, whose aim is to increase Canada’s share of the plant-based proteins market. The growth will be accomplished by capitalizing on the full potential of prairie crops, beginning with pulses and canola, and eventually moving to other crops. Through processing and the development of food and feed products, we will generate more value from our commodities.
